August 2025

fauxels/Pixels Part 4 of 4: Building Business Identity and Purpose This is the fourth and final post in a series about building a clear business identity. The first three posts explored the theories behind finding your organisation’s purpose, understanding customer needs and creating a psychologically safe workplace. Now, we will look at how to put

Yan Krukau/Pixels Part 3 of 4: Building Business Identity and Purpose Picture this: you are in a team meeting, and a leader is discussing the company’s core values. Everyone in the room is nodding in agreement. You, though, have seen a big gap between what is being said and what actually happens every day. Do

Part 2 of 4: Building Business Identity and Purpose Building Business Identity and Purpose Imagine you’re McDonald’s. You notice many milkshakes are sold before 8 AM. Most fast-food executives would see this as an odd fact. Clayton Christensen saw a deeper meaning. His research team interviewed these early morning milkshake buyers, and they learned something

Part 1 of 4: Building Business Identity and Purpose Every morning, millions of people wake up and go to work for companies that struggle to answer a simple question: “Why do we exist?” They can answer “What do we sell?” or “How do we make money?” but the deeper, more fundamental question of purpose that